Run the math
OTA Tax Calculator
See what Booking.com and Expedia are pulling out of your property this year - and what a Matterport 3D walkthrough on the booking page is worth in recovered margin.
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Your property
Drag the sliders or type real numbers. The math updates live.
120
72%
$285
48%
17%
9 pp
$9,800
Most engagements land in the $5K–$25K range. Request a quote for an exact number.
Direct-channel lift after a 3D walkthrough
What we lead with on the cold pitch. Aligned with independent benchmarks.
+2 pp
$400/mo
First month is included free with every capture.
Your numbers
The headline number for your CFO
$158,777/yr
Payback in 0.7 months
Net IBP contribution:+$41,936/yr
Annual revenue
$8,987,760
Keys × occupancy × 365 × ADR
Annual OTA tax
$733,401
Commission paid to OTAs every year
Direct revenue recovered
$629,143
Booking volume shifted from OTA to direct
Margin gain / yr
$158,777
Higher direct margin + commission no longer paid
Payback
0.7 months
Time for the capture to pay back in margin gain alone
3-year net value
$465,972
Margin gain × 3 minus capture and Year 2-3 hosting
Want a line-item quote for these numbers?
Send us the scope and we'll come back with a real quote you can forward to finance - typically within one business day.
Methodology
What this assumes
- Lift defaults are conservative. Marriott's portfolio rollout reported a 67% engagement lift; we use 5 pp as the booking-share recovery so the math under-promises.
- Margin delta of 9 percentage points reflects industry consensus on the direct-vs-OTA profit gap, before resort-fee and rate-parity drag.
- Hosting is included for Year 1; the 3-year net subtracts only Years 2-3.
- OTA share defaults to 48% (independent midpoint). Branded properties typically run 25-35%; deep-OTA leisure independents can sit above 60%.
- Numbers are estimates for sizing the opportunity, not a substitute for a quote. Send us the actual scope and we'll return a real one.